Sunday, December 19, 2010

Advertisements are getting on our nerves

            In my opinion, advertisements have become a nuisance in our daily life. All the pages in newspapers are covered with advertisements. As soon as you switch on the TV, you are harassed with unwanted advertisements. Same is the case with mobile phones - unwanted messages are repeatedly received, every minute, on our mobile phones. In our cities and towns, both sides of the roads are covered  with huge advertisement boards and the beauty of the buildings are hidden by these huge boards. There should be some restrictions in the size and number of such hoardings in a city.

           In olden days  there used to be an unwritten convention that for any publication to be known as a  newspaper, it  should have 60 % of its space allotted for news items and 40% space only could be allotted for advertisements.  Nowadays this proportion of news and advertisements have been reversed and one has to scan through the pages, to find out some news items. We won't mind even if the odd number pages in newspapers are allotted for reading materials and the even number pages are allotted for advertisements. In  TV Channels, no advertisements should be included at least during the news telecasts. The same advertisement should not be repeated again and again, three or four times, continuously as is being done currently on some channels. The advertisements should be changed at least after three or months.

           Wouldn't it be wonderful to read a slimmer newspaper without so many advertisements - and save a few trees in the bargain?

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